About Us
The beginning of a legacy
Bringing you the world’s best wines and spirits since 2017.
With a distinct family atmosphere, First Choice Cellars walks the line between tradition and innovation.
In 2017, inspired by their passion for unique tastes and exceptional flavours, four entrepreneurs founded First Choice Cellars, a place where they could offer a curated selection of their favorite liquors.
Good taste runs in the family
Bernard Pearson
Founder
Having worked as a sommelier for many years before founding his own company, Bernard discovered his passion for wine at an early age. Always in search of the perfect pinot, Bernard’s love of food and vintages took him across the globe on an inspired wine education. After 34 years in the business, there’s still nothing he likes better than discovering a new gem.
Luigi Perri
Founder
Luigi spent his summers in Italy, cooking up deliciously imaginative dishes in his family’s kitchen. What began as a beloved childhood tradition turned into a quest for exotic savours spanning continents.
Luigi’s love of international cuisine and his years of experience in the alcohol industry blend the line of business and pleasure.